TAKE IT FROM A FISH

OVERVIEW

"Take it from a Fish" was a first-of-its-kind pharmaceutical campaign developed for AstraZeneca to generate awareness of a new prescribed fish oil medication. My team worked to develop digital video, social content and website creative that featured two talking fish on ice who comically attempt to educate the audience about the nutritional value of triglycerides.

AWARDS

Pharma Grand Prix at Cannes Lions 2015

KEY CONTRIBUTIONS