Take It from a Fish is a first-of-its-kind digital and social awareness campaign developed for AstraZeneca. The campaign features two talking fish on ice who comically attempt to educate the audience about the nutritional value of triglycerides. The campaign won a Grand Prix at Cannes Lions 2015 in the Pharma category.
Pharma Grand Prix at Cannes Lions 2015
Art Direction | | Social Strategy | Content Creation | Responsive Design | User Expereince
ECD: Mark Musto
CD: Todd Feitlen & Marcelo Ramirez
AD: Matt Fuller
CW: Bharat Kumar
Send A fish SLap
It's time to talk some triglyceride sense into your loved one with something a little more lighthearted, yet effective. Send your a unhealthy friend a text with a good old-fashioned Fish Slap.