Take It FRom A FISH
"Take it from a Fish" was a first-of-its-kind pharmaceutical campaign developed for AstraZeneca to generate awareness of a new prescribed fish oil medication. My team worked to develop digital video, social content and website creative that featured two talking fish on ice who comically attempt to educate the audience about the nutritional value of triglycerides.
Pharma Grand Prix at Cannes Lions 2015
Art Direction | | Social Strategy | Content Creation | Responsive Design | User Expereince
ECD: Mark Musto
CD: Todd Feitlen & Marcelo Ramirez
AD: Matt Fuller
CW: Bharat Kumar