OVERVIEW

Take It from a Fish is a first-of-its-kind digital and social awareness campaign developed for AstraZeneca. The campaign features two talking fish on ice who comically attempt to educate the audience about the nutritional value of triglycerides. The campaign won a Grand Prix at Cannes Lions 2015 in the Pharma category.
 

AWARDS

Pharma Grand Prix at Cannes Lions 2015


KEY CONTRIBUTIONS

Art Direction |  | Social Strategy | Content Creation | Responsive Design | User Expereince


TEAM

ECD: Mark Musto
CD: Todd Feitlen & Marcelo Ramirez
AD: Matt Fuller
CW: Bharat Kumar


 

Send A fish SLap

It's time to talk some triglyceride sense into your loved one with something a little more lighthearted, yet effective. Send your a unhealthy friend a text with a good old-fashioned Fish Slap.